How 3003BC an Indian-based perfumery is making a spectacular entry into the niche perfume market?

3003BC is a luxury perfume brand creating and curating perfumes for the wider audience of the Indian subcontinent. They have stuck by their motto of providing inclusive luxury while also providing a fragrance experience that will be unmatched by the higher-end brands. The brand takes immense pride in its perfumes, as everything from its name, the shape, and the design of the bottles, to the packaging have been intentionally created keeping alive the deep-rooted authenticity that once drove perfumers of the past. The name 3003BC itself is an ode to the earliest recording of the creation and use of scented oils which occurred in the Mesopotamian age. The brand has made use of the finest ingredient for its perfumes and has handpicked them from around the world without any slack in the endeavor to create the perfect fragrance for the perfume’s mood.

They have a diverse collection of perfumes on their website, this includes a summer fragrance, a wedding collection for the brides and bridegrooms, an artisan perfume collection, and last but definitely not the least they have a patent-pending AI application that collects information from your inputted data through an interactive questionnaire to determine your personality and create 3 choices of scents suited specifically for you to create one personalized fragrance that is as unique as your own personality by choosing one from the 3. The level of research and detail-oriented work needed to create this machine learning application took them over 3 years, and an unrelenting effort to deliver the finest products.

Perfume brands like these come around once in a generation, especially in India where the relatively small perfume market is overrun by the large international brands. This prevents smaller up-and-coming brands from competing due to the economies of scale that most of these larger and renowned brands have in the already niche perfume market. Due to the market being driven and dependent upon heavily discounted products for generating sales, this also seems to heavily impact the smaller brands who do not have nearly as much scope for lower revenue. The perfume market is also oversaturated with uninspiring perfumes and fragrances, most of the renowned fragrances offer nothing novel and are driven to compete through the power of the brand name solely. The market globally had 2,000 new fragrances launched in 2016 alone as compared to 2003 when only around 600 fragrances were launched, the focus has shifted from quality to quantity further leading to oversaturation. Perfumery’s like 3003BC is hoping to revive the magical experience of creating and curating fragrances that existed during the conception of the first-ever perfume.

The premium perfume/fragrance industry although not without its challenges is predicted to have a substantial growth by the year 2025 with a CAGR of 3.9% from 2019-2025, according to research conducted by Grandview research. This can be owed to brands making bold choices and creating unique fragrance experiences for the customers. This is exactly what is needed in the current Indian industry, brands such as 3003BC making bold and creative choices to offer their customers true fragrance experiences that will move them deeply. As customer’s it becomes increasingly important for us to pay attention to and support the brands that are authentic and committed to doing the same, otherwise, the fragrances will reach a standstill in terms of their quality and innovation.