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 Let me preface by saying that there is no perfect fragrance , what I mean by the perfect fragrance is choosing the right fragrance for you. Perfumes are like anything else meaning almost every person will have a different reaction to the same product, and shopping for perfumes unfortunately is largely decided by the look of the perfume bottle and the price of the product, and the most obvious reason for buying a perfume which is the scent is often overlooked or deemed relatively unimportant in the choosing process. Below we will provide you with a questioning process that will help you better understand your scent needs. The 1st question to better understand this should be: What is my style or aesthetic that I am leaning towards? Is it bold, modern, artsy, cheery, business casual, elegant, or chic? The style choices are almost endless but truly decoding and understanding your everyday aesthetic can help a lot in the perfume picking process. The second question aiding in this p...

  Perfumes are a perfect addition to any outfit and can accentuate any personality in a positive manner. To do this however one must know how to apply perfumes correctly so that they can reap the benefits of this magical elixir. We will look at some techniques that have been tried and tested to make your fragrance last longer and preserve the integrity of your scents. 1.          Do: Apply directly to your skin - “The oil-loving properties of the skin make it the perfect medium for the perfume oils to attach to” says Matthew Milèo, a chemist, and former in-house fragrance expert for Chanel, “ the warmth of the skin starts the unravelling process and the scent is free to fully express itself.” For a powerful scent-to-skin adhesion, try layering perfume over body lotion or oil. 2.         Don’t: Apply to your hair - Most individuals want hair that smells amazing that’s why the current emphasis is on well-scented shampoos...